Exemplify's Blog

Understanding the Exemplify Difference

January 25th, 2012 • Posted by George May • Permalink

In my previous post, I offered some background on the historical tilting of the legal technology playing field toward litigation offerings.  Though transactional practitioners have certainly been under-served with technology solutions by comparison to litigators over the years, we have seen a little more activity and innovation directed toward the transactional side in the last decade or so.  Product offerings aimed at transactional practice at present fit broadly into several categories:

Knowledge Management (KM) Systems

These offerings are focused on allowing the attorney to find a reasonable precedent - some appropriate starting point for the work they are doing.  These products are typically internally focused on ingesting and providing access to the organization's own work product.  Such systems still find favor among organizations who value internal experience as a store of value that should be shared as widely as possible.  But naturally, such systems don't provide the ability to find out what is happening outside the organization's walls.

Research Services

Traditional computer-assisted legal research (CALR) has been a part of transactional practice for quite some time.  A number of information providers run businesses built on ingesting public filings (such as those in the SEC's EDGAR database) and providing broad access to search the entire collection.  Most services have comprehensive content and solid search tools with documents that are often lightly categorized.  While these services have wide adoption, they tend to have two problems.  First, they are typically priced in the same way as litigation research tools (i.e., more use usually means more expense).  This might have worked well when clients universally accepted pass-through billing for research expenses.  This is certainly not a reflection of today's cost-conscious reality.  Second, comprehensive search services place the onus on the attorney to find the right documents among the millions available.  Transactional attorneys rarely are afforded the time to spend hours searching the volume of transactional content in these services.  Even if they choose to spend the time (and the firm's money), clients are unlikely to pay for it.

Editorially-Driven Services

This category of product uses experts (often attorneys no longer in practice) to select, update and (sometimes) annotate example documents, forms and other content to guide the transactional attorney to the right approach for typical kinds of transactions.  These services can be found both via internal departments (staffed by practice support lawyers, KM professionals, or even practice heads) as well as commercial services.  Editorially-driven services have great appeal to attorneys and firms who wish to guide the less-experienced practitioner down the right path.  But it is difficult to administer such a service in a current, comprehensive and cost-effective manner.  Language and standards are not static.  The state-of-the-art can change.  And every deal is different - perhaps different enough not to follow a model.  Perhaps most importantly, keeping a staff of experts at the task can be expensive.

Exemplify was created to fill the gaps left by these solutions via an entirely new approach, one that is:

  • As comprehensive as a review of a full EDGAR search service
  • As exacting as an expert's detailed review
  • As current and timely as the market allows
  • As easy to use as a word processor

We will be at LegalTech along with the many other vendors and consumers of legal solutions, providing private demonstrations of our technology and product.  If you'd care to follow our story and learn more about how Exemplify can transform transactional law practice, please return to this space for further updates after the LegalTech show.  You can also reach us via the contact information elsewhere on this site.

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